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Waypoint NH

SleepOut is Waypoint’s annual peer-to-peer fundraising campaign to support their youth homelessness programs. The 2022 campaign, “Here I Am,” used social media to shed light on the overlooked challenges of youth experiencing homelessness. We focused on the instability of their living scenarios and the unique limitations and barriers that youth face when attempting to access resources due to their age. 

 

This project was completed at Drive Brand Studio.

Fundraising Campaign • Digital Advertising • Email Design • Social Media • Report Design • Data Visualization

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